Annapurna Adventure Treks — Multi-Channel Growth Campaign
Annapurna Adventure Treks
A coordinated SEO, paid search, and social media campaign for a trekking and tour operator — built to grow direct bookings and reduce reliance on third-party travel agents.
This case study is an illustrative example showing the type of problem, approach, and outcome a project like this typically involves. It represents the kind of work we do — figures shown are representative examples, not figures from this specific client.
The Challenge
Annapurna Adventure Treks depended heavily on international travel agents and OTAs, giving up a large share of every booking in commissions. Their own website and social channels brought in almost no direct bookings.
Our Approach
- Built SEO-optimized content around specific trek routes and seasonal search terms international travelers use
- Ran Google Search ads timed around peak trekking seasons to capture high-intent booking searches
- Built a consistent social media presence with trek photography, traveler stories, and seasonal promotions
- Coordinated all three channels around the same offers and messaging so each one reinforced the others
The Result
Direct bookings through the website grew substantially, giving Annapurna Adventure Treks a much healthier mix of direct and agent-sourced bookings — and significantly higher margins on the direct share.
+85%
Direct Bookings
+150%
Organic + Paid Traffic
-30%
OTA Commission Costs
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