Everest Education Consultancy — Lead Generation Campaign
Everest Education Consultancy
A targeted lead generation campaign for a study-abroad consultancy — dedicated landing pages, lead ads, and CRM integration that turned ad clicks into booked consultations.
This case study is an illustrative example showing the type of problem, approach, and outcome a project like this typically involves. It represents the kind of work we do — figures shown are representative examples, not figures from this specific client.
The Challenge
Everest Education relied almost entirely on word-of-mouth referrals for new student inquiries. There was no consistent way to generate new leads, and no visibility into how much each consultation booking actually cost.
Our Approach
- Built dedicated landing pages for each study destination and program with clear calls-to-action
- Launched Facebook Lead Ads and Google Search ads targeting students researching study-abroad options
- Connected lead forms directly to a CRM with instant WhatsApp notifications for fast follow-up
- Tested ad creatives and offers continuously to lower the cost per qualified lead
The Result
Everest Education now has a predictable, trackable pipeline of new student inquiries every month, with a clear cost-per-lead figure the team can use to plan budgets confidently.
+150
Qualified Leads per Month
-45%
Cost per Lead
+60%
Consultations Booked
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