Pashmina Boutique Nepal — Organic Traffic Growth
Pashmina Boutique Nepal
SEO overhaul for an online pashmina and handicrafts store — technical fixes, product page optimization, and a content strategy that grew organic traffic into the store's leading sales channel.
This case study is an illustrative example showing the type of problem, approach, and outcome a project like this typically involves. It represents the kind of work we do — figures shown are representative examples, not figures from this specific client.
The Challenge
Pashmina Boutique Nepal depended almost entirely on paid social ads for traffic — organic search sent only a trickle of visitors because product pages had thin descriptions, slow load times, and the site had never targeted the keywords international buyers actually search for.
Our Approach
- Fixed technical SEO issues — site speed, broken links, duplicate content, and structured data for products
- Rewrote product and collection page content around high-intent keywords like "handwoven pashmina shawl Nepal"
- Built a content hub of buying-guide and gifting blog posts to capture top-of-funnel searches
- Implemented internal linking between blog content, collections, and product pages to spread ranking authority
The Result
Organic search became the store's fastest-growing channel, reducing reliance on paid ads and bringing in customers actively searching for the products the store sells.
+240%
Organic Traffic (6 months)
34% of sales
Revenue from Organic Search
+180
Indexed Product Pages
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