Sunrise Eyewear — Full-Funnel Marketing Campaign
Sunrise Eyewear
A complete full-funnel digital marketing campaign for an eyewear retail brand — awareness, retargeting, and conversion ads working together to turn browsers into buyers.
This case study is an illustrative example showing the type of problem, approach, and outcome a project like this typically involves. It represents the kind of work we do — figures shown are representative examples, not figures from this specific client.
The Challenge
Sunrise Eyewear relied almost entirely on walk-in store traffic. Past attempts at online ads were one-off boosted posts with no connection between awareness, retargeting, or sales — so the brand had no idea which efforts actually drove revenue.
Our Approach
- Built an awareness stage with short-form video and social ads introducing the brand to new audiences
- Set up retargeting campaigns to re-engage website visitors and cart abandoners with tailored offers
- Ran Google Search and Shopping ads to capture high-intent "buy now" searches
- Added email automation to turn first-time buyers into repeat customers with follow-up offers
The Result
For the first time, Sunrise Eyewear could see exactly how a new customer moved from first seeing an ad to making a purchase — and which stage of the funnel needed the most investment.
+320
New Customer Leads (3 months)
4.8x
Return on Ad Spend
+22%
Repeat Purchase Rate
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